Certifications:
- IPA (Institute of Practitioners in Advertising) Certified
- Google Ads Certified Professional with more than eleven years of experience
- Digital Marketing certified by IAB (Interactive Advertising Bureau) and Google
- Worked for large scale public development sectors such as Entertainment (Global Village, The Entertainer), Hospitality (IHG, TAJ Hotels), eCommerce/Shopping (Carrefour), Malls (Dubai Malls), Automotive (Volkswagen, Volvo) UAE National Day 2010, UAE Elections 2011 and many more
- Strong understanding and advance knowledge of digital marketing trends, strategy and best practices
Areas of Expertise:
SEO - Search Engine Optimization
SEM
Search Engine Marketing / PPC
GDN
Google Display Network
Remarketing / Retargeting Campaigns
Mobile Apps Marketing
Social Media Marketing
Google Shopping Ads
Programmatic Advertising
Email / SMS Marketing
Display Advertising
Analytics and Insights (GA 360/GAP, Semrush, Ahref, MOZ, Screaming Frog, GTM, GSC, BrightEdge, Omniture, WebTrends, Effective measure)
YouTube Video Marketing
SEO, SEM and Analytics tools
Executed paid search campaigns with more than 8 million USD media budget for different clients
Experienced in building digital strategy from the scratch, ability to integrate its use into marketing and sales thereby resulting in high ROI, ability to prepare and manage SEO, SEM (PPC), social media / online marketing strategy based on regions and markets, web traffic boost through proper utilization of digital platform and reducing cost of advertising.
